Privacy policy

1 Why this Privacy Policy?

This is the privacy policy of Frans & Bertha BV (hereinafter "Frans & Bertha," "we," "us," or "our"). Our contact details can be found in Article 3 below.

This privacy policy applies to the processing of your personal data by Frans & Bertha in the context of our services regarding the online store, on the website

We attach great importance to the protection of personal privacy and aim to be as transparent as possible about what happens to your personal data through this privacy policy.

Frans & Bertha aims to process your personal data securely, respectfully, and as a good custodian to better serve you and provide the best possible experience. We start from the principle that everyone should be informed about their personal data.

In this privacy policy, you will find information about the data Frans & Bertha collects from you, why we do so, how long we retain it, and what rights you have.

We invite you to take the time to carefully read this privacy policy. You can consult the privacy policy at any time under the section "Privacy policy" on our website (

If you have additional questions or requests, you can always send us an email via:

Please note! This privacy policy does not cover the privacy policies, statements, or terms of third parties. The Dutch text of this privacy policy will always prevail over its translations.

We can adjust this privacy policy at any time. Therefore, it is important that you regularly consult this privacy policy. The most up-to-date version is available on our website. Any changes will be communicated through our website, by email, or through other electronic channels.

This privacy policy is subject to Belgian law. Only the court of Ghent, department(s) Veurne, has jurisdiction in the event of a dispute.

2 Who is responsible for the processing of your personal data?

We (Frans & Bertha). We are the so-called "data controller," to use a technical term. This means that we determine the purpose and means of processing and are responsible for the lawful and correct processing of your personal data.

Frans & Bertha takes all appropriate measures to ensure that the processing of your personal data is in accordance with the applicable data protection legislation, including the General Data Protection Regulation (EU) of April 27, 2016 (hereinafter: "GDPR").

Any partners, subcontractors, employees, and service providers of Frans & Bertha whom we engage and who have access to your personal data, as well as the processors we involve (see Article 6 below), are equally obliged to comply with that legislation.

3 How can you contact us?

You can contact Frans & Bertha at any time using the following details:

  • Legal Form: BV (Private Limited Company)
  • (Corporate) Name: Frans & Bertha
  • Registered Office: Vaartstraat 51, 8630 Veurne
  • Company Number (Crossroads Bank for Enterprises): 0731.601.516
  • Phone Number: +32 58 52 29 20
  • Email:
  • Website Hyperlink:

4 What personal data do we process from you and how do we do this?

Frans & Bertha processes the following data from you:

- Identification and contact details:

  • Name, first name
  • Address
  • Email address
  • Phone number
  • VAT number

- Electronic (identification) data:

  • Computer data, log file data such as browser, operating system, etc.
  • Cookies

- ...

We may receive your data directly from you, for example, when you contact us (e.g., by email), or indirectly through third parties, such as our partners, suppliers, and/or service providers. Additionally, we may process your personal data through the order form on our website.

5 Why and on what grounds do we process your personal data?

Frans & Bertha processes your personal data for the following purposes:

5.1 Contact, inquiries, and information

We process your personal data to contact you, address any inquiries you may have, and provide necessary information about our company, products, and/or services. The processing of your data for these purposes may be necessary for the preparation and execution of a potential contract between you and Frans & Bertha, or may be based on our legitimate (commercial) interests to the extent that these interests outweigh your interests or privacy rights. If you do not provide certain data, such as your identification details, we may be unable to contact you, provide information, or render services.

5.2 Customer management - contract execution - services

We process your personal data to execute and follow up on order forms, as well as for administration. If you do not provide certain personal data, such as identification details or other data required by the agreement or due to legal obligations, we may be unable to contact you and/or provide our services.

5.3 Prospective customer management

Frans & Bertha may process your personal data as a potential customer for prospecting, customer acquisition, lead generation, and preparation of a potential agreement.

5.4 Direct marketing

Your personal data may be utilized for direct marketing purposes, such as disseminating information about our products and services. If you are our customer, this is grounded in our legitimate (commercial) interests; if not, it occurs solely with your prior consent (e.g., through newsletter subscription). Your consent is voluntary and can be withdrawn at any time via:

5.5 Management of Partners, Suppliers, and Service Providers

We process your personal data as a (potential) partner, supplier, or service provider in the context of engaging, preparing, concluding, executing, and following up on agreements.

5.6 Accounting

Frans & Bertha processes your personal data for accounting, invoicing, payments, and solvency monitoring, based on the preparation, conclusion, and/or execution of the agreement, our legitimate interests (in accounting and agreement preparation, conclusion, and execution), or compliance with applicable legal obligations.

5.7 Ensuring Optimal Functioning of Our Website and Services

When you visit or consult our website, we may process electronic data, such as cookies, to enhance interaction and improve user experience. Further information on the use of cookies can be found in our cookie policy.

5.8 Transfer of Your Personal Data to Our Partners, Service Providers, and Suppliers or Other Contractual Parties of Frans & Bertha (see also Article 6 below).

5.9 Our Business Organization

We may process some of your personal data in the organization of our business, such as IT and network security, dispute management, or enforcement of legal claims.

5.10 Compliance with Applicable Laws, Regulations, and Requirements (Other than the GDPR)

We may collect, store, and process your personal data if necessary to comply with certain legal obligations, requests, or orders from supervisory authorities, courts, or government agencies.

5.11 If the basis for processing your personal data is our legitimate interest, you can always ask us for more information about the balancing of interests we made in that context.

5.12 The processing of your personal data is not subject to profiling or individual automated decision-making.

6 Who has access to your data, and to whom are your data disclosed?

Your data may be transferred to our partners, suppliers, or service providers with whom we collaborate in the execution of our services. This includes, for example, our hosting providers, IT partners, or other partners, suppliers, or service providers of Frans & Bertha. They receive your personal data exclusively within the scope of our service provision.

Furthermore, only individuals within Frans & Bertha, such as employees or authorized personnel, have access to your personal data. They have access only to data relevant to the respective services and are obligated to maintain confidentiality of this personal data.

Finally, other companies may process your data in the context of our services, such as our accountants, lawyers, or other service providers to the extent necessary for the fulfillment of their assignment(s) or assistance.

We are not responsible for the processing of your data by third parties not acting on behalf of Frans & Bertha. They are responsible for this themselves.

Frans & Bertha may be obligated to provide or process your data based on a legal obligation imposed on it and/or in response to a request from supervisory authorities or government agencies.

7 Are your personal data transferred outside the EU/EER?

Frans & Bertha engages service providers located outside the European Economic Area (EEA), including American service providers. Therefore, your personal data may be transferred outside the EEA, specifically to the United States (for which a legal framework exists between the EU and the US). Frans & Bertha takes all necessary appropriate measures and safeguards to ensure adequate protection of your personal data, including the approval of standard contractual clauses and additional (technical, organizational, or contractual) measures concerning the service provider located in countries outside the EEA.

8 How long do we process or retain your personal data?

Frans & Bertha retains and processes only your personal data necessary to achieve the purposes as described in section 5.

Retention periods generally vary depending on the processing purposes and our legal obligations. In any case, we will not retain your personal data for longer than necessary for these purposes, unless special legal provisions apply to their retention or processing. For more information on retention periods for data processed via cookies on our website.

After the expiration of the retention period, your personal data will be deleted or anonymized as necessary.

9 What rights do you have?

9.1 Right to Information

You have the right to information about the processing of your personal data by us. This is communicated to you through this privacy policy. You can also request additional information at any time.

9.2 Right to Request

- Access to Your Personal Data.

You can obtain one (1) free copy of the requested information. If you request additional copies, we may charge you a reasonable fee as an administrative cost.

- Rectification of Your Personal Data (if necessary);

- Erasure of Your Personal Data if:

  • The processing of that data is no longer necessary for the purpose(s) for which we processed it;
  • You have withdrawn your previously given consent;
  • You object to the processing by us;
  • The personal data have been unlawfully processed by us;
  • It is necessary to comply with a legal obligation; or
  • The personal data have been processed in connection with an offer of online services to children.

- Restriction of Processing Concerning You:.

You have the right to obtain a restriction of processing if::

  • You contest the accuracy of the personal data we hold;
  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of its use;
  • We no longer need these data while you still need them for the establishment, exercise, or defense of legal claims; or
  • Pending verification of whether Frans & Bertha's legitimate grounds outweigh yours or your (privacy) rights if you have objected to the processing on the basis of our legitimate interest.

9.3 Right to Object

You have the right to object to the processing of your data. You can object, at any time and free of charge, to the processing of your personal data for direct marketing purposes. This can be done by notifying us via and/or unsubscribing on our website. You can also do this through the mailings themselves (there is always an option to unsubscribe at the bottom). You will then no longer receive newsletters from us.

9.4 Right to Data Portability

You have the right to data portability to another data controller. This is only possible if the processing by us is based on your consent or is carried out by automated means.

9.5 Right to Lodge a Complaint

You have the right to lodge a complaint with the Data Protection Authority (Drukpersstraat 35, 1000 Brussels – T: +32(0)2 274 48 00 – E: In case of a complaint, you can also always contact Frans & Bertha directly:

9.6 Exercise of Your Rights

The exercise of your rights, as outlined above, is always subject to the requirements and conditions stipulated in the applicable legislation (such as the GDPR).

9.7 Making Requests

To exercise your rights, you can simply submit a request to Frans & Bertha at You must adequately identify yourself. If we have reasons to doubt your identity, we may ask you for additional information necessary to confirm your identity, to the extent that this is proportionate.

Questions? Feel free to contact us:

These Rules come into effect on 4th September 2023.